My Cart


Look at the Label

Posted on August 02 2017


The idea was hatched when my partner and Founder, Lou Mettler (one of the original partners in Tommy Bahama), and I walked the trade shows last year. We were very saddened by what the apparel manufacturers had to offer (or lack thereof) at ICAST and the PGA Show. As we checked out the prints and fabrics of fishing and resort wear, we could not help notice the labels - Malaysia and Micronesia, Bangalore and Bangladesh. China, Columbia, Guatemala, Honduras, Indonesia, Pakistan, or Vietnam.

Label after label.

Not one apparel brand was Made in U.S.A.

That sadness, turned into frustration, then anger, then determination to find a way to make the finest fishing and resort apparel right here in the U.S. of A. Without cost or compromise.

That’s why we created American Made Performance.

We believe that strong, American gear should be made in places like Lansing and Los Angeles, Carson and Pontiac. Greensboro and Gardena. By people with names like Karen, Matt, Lola and Marcie.

AMP Central in Pontiac, MI


It’s not that companies who import their clothes from third world countries are bad. It’s just that we believe it’s not right. Think about it, if we all buy just 5% of our performance clothes made in America, we would create over 80,000 new jobs. How’s that for a stimulus package.

We promise that every AMP polo and performance shirt, hoodie and hat that we sell will be grown here, woven here and sewn here. So look at the label. If you still want to outsource your shirt. That’s cool. It’s a free country.

We just think that there is a better way. The AMP way. The American way.


Bill Ludwig, CEO AMP